Guerrilla marketing Ikea, bus stop New-York

These pictures are from New York in 2006, where Ikea set up 650 ‘everyday fabulous’ experiences for New Yorkers over five days to promote Design Week. These are simple ideas that took the urban edge off bus shelters and parking meters, allowing people experience the catalogue in surprising circumstances.

Via: MrLukeAbbott.com
Photo by Tatiana Aimy

 

fancy

Stay Fancy! ;)

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